Your website is more than a digital brochure — it’s your growth platform.
When developed strategically, it attracts the right audience, drives conversions, and connects seamlessly with your marketing and sales operations.
For teams using HubSpot CMS, following a structured website development process ensures you get the full potential from the platform — not just a nice design.
In this article, we’ll walk through the complete step-by-step process of developing a HubSpot website — from strategy and design to launch and optimization — based on Octo’s proven methodology.
HubSpot website development is the process of designing, building, and optimizing a website within HubSpot CMS Hub.
It combines strategy, design, and technical implementation to create a site that’s not only visually appealing but also built for performance and scalability.
Unlike traditional CMS platforms, HubSpot integrates your website directly with CRM, analytics, marketing automation, and personalization tools — all in one ecosystem.
But to unlock that power, you need a well-structured development approach.
Every successful website begins with clarity — understanding your audience, defining goals, and aligning business objectives.
Key tasks:
Define website goals (lead generation, brand awareness, conversion optimization)
Identify personas and user journeys
Audit the existing site for content, SEO, and UX gaps
Plan sitemap and content structure
Octo Insight: We align this phase with your HubSpot CRM setup to ensure tracking, automation, and segmentation are integrated from day one.
Once strategy is set, it’s time to design for both aesthetics and usability.
On HubSpot, great design means consistency, conversion focus, and marketer-friendly layouts.
Deliverables:
Wireframes for key pages (homepage, landing pages, blog, etc.)
High-fidelity brand-aligned designs
UX best practices for navigation, CTAs, and responsiveness
Octo Insight: We design layouts structured around HubSpot’s drag-and-drop areas and global modules, so marketers can easily edit content without developer support.
Here’s where your website comes to life. Developers build directly in HubSpot CMS using HubL, HTML/CSS, JavaScript, and JSON for dynamic module configuration.
Key deliverables:
Theme setup and template creation
Custom modules for dynamic content (pricing tables, sliders, testimonials, CTAs)
HubDB integration for structured data
Analytics and automation setup
Octo Insight: Our reusable, performance-optimized modules empower marketing teams to launch new pages quickly — without touching code.
A website’s impact depends on its content. This stage focuses on migrating and optimizing assets for SEO, readability, and engagement.
Tasks:
Import existing pages and blog content (via HubSpot import tools or API)
Format and optimize copy and visuals
Add personalization and smart content
Implement internal linking and CTAs
Octo Insight: Our developers and strategists ensure every page supports both SEO and lead generation — not just visual appeal.
Before launch, comprehensive QA ensures flawless performance across browsers, devices, and integrations.
Checklist:
Cross-browser and responsive testing
Performance optimization and Lighthouse review
SEO metadata and tracking verification
Forms and CTA validation
Accessibility compliance
Octo Insight: We use HubSpot’s staging environment for safe QA and client review, ensuring a smooth transition to go-live.
After testing, it’s time to go live.
Steps:
DNS configuration and SSL setup via HubSpot domain settings
Redirect mapping and final validation
Performance monitoring post-launch
Octo Insight: We coordinate launch windows to minimize downtime and ensure analytics and integrations remain uninterrupted.
A successful launch is just the beginning. HubSpot’s built-in analytics, A/B testing, and CRM insights make it easy to continuously optimize.
Ongoing tasks:
Run A/B tests (available in CMS Enterprise & Marketing Hub Pro)
Monitor conversions via HubSpot dashboards
Refine SEO and UX based on performance data
Add new modules or update content dynamically
Octo Insight: We partner with clients for continuous optimization — evolving your website alongside your marketing strategy.
Rushing into design without strategic discovery
Ignoring mobile-first and performance optimization
Overusing custom scripts that reduce page speed
Skipping analytics or QA setup
Treating website launch as the finish line instead of the start
While HubSpot allows no-code website creation, professional development unlocks its true potential.
A certified HubSpot development agency helps you:
Translate business goals into scalable website architecture
Build flexible, high-performance custom modules
Ensure seamless CRM and automation integration
Maintain ongoing technical support and optimization
Octo Expertise: At Octo, we merge design, development, and marketing strategy to deliver HubSpot websites that drive measurable growth.
Building a HubSpot website isn’t just a technical project — it’s a growth initiative.
A structured, step-by-step approach ensures your site aligns with your business goals, performs flawlessly, and empowers your marketing team.
Let’s create a custom HubSpot website built to perform, scale, and grow with your business.